Ok, some of you may have heard about the recent study about red making women appear sexier to men. Duh. I mean, did we really need a study to prove this? Setting aside the fact that I already appear plenty sexy enough, thank you, I feel like most of us are aware that a sexy red dress is just that – sexy.
What was even more amazing were the theories posited by the researchers as to why this red color might trigger ‘the seixer’ response in men’s brains. One theory posed by the lead researcher is societal conditioning in the form of “hearts and Valentine’s Day and lingerie and things like that, takes on a sexy meaning.” But more primitive roots were also sited, specifically the red rumps of certain female primates during ovulation to attract males. I don’t know about you males today, but I find the idea of a red rump as ‘sexy’ slightly disturbing.
In one sense, I think the researchers were on the right track – specifically with the mention of ‘hearts’. In another, I think any Medieval whore (or one from the Classic period or earlier, for that matter) could shed more light on the matter. It’s all about the blood. Painted lips and rouged cheeks were there for a reason – a marker of a more rapidly beating, excited heart. Passion, for most of us, comes with the flare of lust building between two people. The ‘first flush’ of love is called that for a reason, and it usually has to do with quickening pulses and a ruddier complexion. That’s the red I’d be concerned about.