Here’s a nice little review of some new shoe innovations going on here in MA. Take a read. While New Balance’s smash lab I thought was pretty cool to hear about, the whole Verb For Shoe thing was a little more curiosity-rousing. Sure, telling your computer how you walk funny might be useful. ANd knowing what parts of your shoe are wearing out is useful, but something that could be put to better use on say, a spaceship or submarine, where your life depends on the integrity of the parts.
That fol-der-ol aside, the contact exchange system is hilariously brilliant. At first I was contemplating the idea of being able to subtly check out some guy on the T, noting his shoes, and then grabbing his contact information on the sly. Of course, then there’s a correlary of a scary old guy getting yours. But after checking out the website, I wa a little more reassured. For privacy reasons, there has to be user prompted interface on both sides. The ‘dance’ that prompts this interface, however, is hilarious. If you go to the website, look under ‘tech’, then ‘share’, then ‘click to learn more’. The resulting video just flattens me. Be sure you have your volume up.