Deforestation?

In a bid to grab the spotlight for one of the causes he supports, Conservation International, Harrison Ford was recently in a 30-second spot (below) detailing how slash and burn methods in other countries still have a major negative impact on our own.

The slogan of the campaign is ‘Lost Here. Felt There.” While I could focus on how the whole thing makes Ford look pretty bony and old, or how the music is a little out of place and ridiculous, I’d rather focus on the positive: making a statement (punny or no) with your fame. It’s something I hope to be able to do myself someday.

But what are the ultimate results of this campaign?  Conservation international aims to be a force both for education, innovation, and conservation by working with local communities around the globe.  I can fully support that, and I think most of us do, particularly when that kind of innovation means income for the locals as well as conservation of species and other forest resources.   There are always questions regarding whose interests are more valued in conservation efforts – those trying to turn a profit, or those trying to preserve a local ecosystem – but from what I can tell from the general outlines on the website, Conservation International seems to be doing a reasonable job.  Personally, I still take the Ford spot as vindication for letting my own personal leg-forests grow. I’m saving the environment.

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