Looking online for sparks of coolness, I was pleased to discover this little article documenting some of the ways the bigwigs are now approaching storytelling. Basically the article gives outlines of how a variety of disciplines are trying to make thier storytelling more vibrant with today’s community. How can you make things more welcoming for content sharers and those who ‘remix’ content without getting your copyright tromped on? What constitutes a “legal” remix, and what threatens the copyright with a variety of content mooches?
As a blogger, I understand the annoyance even cold, hard companies might have with content mooching. I get annoyed when spammers try to steal entire posts and use them to boost ad revenues on their own sites. I mean, I put this stuff out there just to think ‘out loud’ and give vent to things – what about people who actually have gone through the process of legally protecting their work? How do they feel about content mooching? Not grand, I’m sure.
But still, a part of being in the culture of the time has to do with putting your work up for comment by the public. Where, after all, did spoofs come from? And this kind of revisionist use of existing material ultimately gives the original work renewed vigor. Would I have the same admiration for the shadow play of Errol Flynn if I’d never seen Robin Hood: Men in Tights? Probably not.
In the end, imitation is supposedly the highest form of flattery. And if television is already capitalizing revenues through websites and memorabilia, if films are making the majority of their money from products related to the film (but not from theater revenues only), there needs to be some big adaptations taking place. My advice – limited releases. Make certain screen shots or film clips available, specifically for editing. Release more than the usual film trailers – give us games, online interviews, outtakes, anything that might spark related interest in the film. I first found out about the Baudelaire orphans from an online game, before I’d even heard of the books and long before there was even rumor of a movie. I could even deal with ad content on various websites, along with interest-building content. Just give me more. Give me options. Above all, give me creativity.
Speaking of creativity, this website about the conference itself is great. I recommend the Web Awards section.